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Growth Marketing Manager

Pesa Pay Tanzania
📍 Dar es Salaam, Tanzania (Hybrid) 💼 Full-time 💰 TSh 3,500,000 - 5,500,000 / month 📅 Posted 2026-05-16 👥 2 applicants
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🎯 Job Overview

Drive Pesa Pay's user acquisition strategy across Tanzania and East Africa. You'll own performance marketing, content strategy, and partnership channels to bring mobile money to millions more users.

✅ Responsibilities

  • Own monthly user acquisition targets. Run paid campaigns on Meta, Google, and TikTok. Build content calendar — blog, social, video. Partner with banks, telcos, and merchants for joint promotions. Track and report on CAC, LTV, retention metrics.

📋 Requirements

  • 4+ years in growth or performance marketing. Hands-on experience running paid campaigns with TSh 50M+ monthly budgets. Strong analytics skills (SQL or Looker). Experience with B2C apps in East Africa.

⭐ Nice to Have

  • Fintech or mobile money experience. Familiarity with Swahili content. Brand partnership experience.

🎁 Benefits & Perks

  • Performance bonus quarterly. Stock options. Health insurance. Annual learning budget. 25 days paid leave.
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