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Growth Marketing Manager

Pesa Pay Tanzania
📍 Dar es Salaam, Tanzania (Hybrid) 💼 Full-time 💰 TSh 3,500,000 - 5,500,000 / month 📅 Posted 2026-05-16 👥 2 applicants

🎯 Job Overview

Drive Pesa Pay's user acquisition strategy across Tanzania and East Africa. You'll own performance marketing, content strategy, and partnership channels to bring mobile money to millions more users.

Responsibilities

  • Own monthly user acquisition targets. Run paid campaigns on Meta, Google, and TikTok. Build content calendar — blog, social, video. Partner with banks, telcos, and merchants for joint promotions. Track and report on CAC, LTV, retention metrics.

📋 Requirements

  • 4+ years in growth or performance marketing. Hands-on experience running paid campaigns with TSh 50M+ monthly budgets. Strong analytics skills (SQL or Looker). Experience with B2C apps in East Africa.

Nice to Have

  • Fintech or mobile money experience. Familiarity with Swahili content. Brand partnership experience.

🎁 Benefits & Perks

  • Performance bonus quarterly. Stock options. Health insurance. Annual learning budget. 25 days paid leave.
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